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Subscription service for healthy-home consumables, starting with home air filters and expanding to water filters, sold direct to consumers and through HVAC, real-estate, and utility partnerships. Founded as FilterEasy in 2012; rebranded to Second Nature in 2019.
At a glance
- Founded: 2012
- HQ: Raleigh
- Sector: Consumer
- Stage: Series C
- Last round: Series C
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