Second Nature

Second Nature

ConsumerRaleighSeries C
filters.secondnature.com

Subscription service for healthy-home consumables, starting with home air filters and expanding to water filters, sold direct to consumers and through HVAC, real-estate, and utility partnerships. Founded as FilterEasy in 2012; rebranded to Second Nature in 2019.

At a glance

  • Founded: 2012
  • HQ: Raleigh
  • Sector: Consumer
  • Stage: Series C
  • Total raised: $34.7M
  • Last round: Series C

Where the team studied

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North Carolina State University

  • Kevin BarryStudied thereStudied at North Carolina State University
  • Thad TarkingtonStudied thereStudied at North Carolina State University

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