Vertical SaaS platform for commercial service contractors, primarily in commercial fire protection, mechanical, and life safety.
At a glance
- Founded: 2012
- HQ: Durham
- Sector: SaaS
- Stage: Growth
- Total raised: $85M
- Team size: 201-500
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Sourced company notes 4 topics
Notes on ServiceTrade · last checked Oct 1, 2026
Overview
Durham, founded 2012. Vertical SaaS for commercial service contractors in fire protection, mechanical, and life safety, combining job management, scheduling, quoting, compliance, and inspection workflows in one product. As of March 2026: 226 employees and more than 1,300 active contractor customers.
Stella AI agents
Launched 2026-05-05: a suite of AI agents built on Trade Intelligence, a proprietary data layer spanning 14 years of commercial service history and 48 million managed assets. Stella Quote and Stella Schedule are the first agents in early access; additional agents across the service lifecycle are planned.
Funding
$85M growth investment led by JMI Equity (December 2021), with an earlier partnership with Frontier Growth.
Team
Co-founders Billy Marshall (original CEO, now strategic advisor) and Brian Smithwick (CTO). William Chaney became CEO in July 2024 from FieldRoutes; Darren Kennedy joined as CCO the same month.
Listed roles
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